Special Episode: Women's History Month

Episode 50 Pt 2:  

Guest Name: Katori Shepherd and Jhana Harvey 

Guest Business: The L3 Agency 

Summary Style

EPISODE SUMMARY

In this episode of Black Businesses Matter, I speak with my team members Jhana Harvey who serves as our marketing and communications associate, and Katori Shepherd who serves as our Associate producer and Assistant Account Executive. They give a bit of background on how their journey at the L3 Agency began. They also dish the inside scoop on the conception and progression of the podcast. They also provide some insight into what it is like to work for a woman lead company like L3 Katori states that working for a women-led company provided her with a sense of comfort.  Jhana agrees that being in a women lead company was a  goal of hers.

They two also comment on some of the cultural shifts that have occurred in recent years. Jhana mentions the increase in market penetration for health and wellness ads during the winter season and the importance of capitalizing on this increased interest in self-improvement. Katori notes the shift in the beauty industry and increased accountability following the events of the pandemic. 

If you are interested in celebrating 50 with us this is the episode for you!

Thank You for listening. 

IN THIS EPISODE, I TALK ABOUT…

1. The road to launching Black Businesses Matter and our team's involvement
2. What it's like working in a woman-led company 
3. How has the culture shifted ( current trend in self-care, travel, wellness) 
4. Is podcasting a trend or is it here to stay?
5. Which cultural/social shifts are temporary and are here to stay? 
6. Why do black businesses matter? 
7. What brings them joy? 

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