"You don’t have to be the loudest person at the table but you can be the most effective” Says Larvetta Loftin Artwork

Black Businesses Matter

Black Businesses Matter is a weekly podcast show on the impact of collaborating and advocating for Black Businesses to drive impact. It is hosted by Larvetta L. Loftin. Founder of The L3 Agency, a full service influencer marketing and communications agency. Hear from investors, thought leaders, supply chain leaders, DEI practitioners and business owners on why engaging minority businesses should be a social responsibility when black businesses are the largest employers of black people. Each episode will provide inspiration and actionable tools to help you become culturally sensitive in growing your business or brand. Each episode are about 30 - 45 minutes in length to help you to pledge to support Black businesses EVERY DAY in EVERY WAY and REIMAGINE #blackbusinessesmatter.

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Black Businesses Matter

"You don’t have to be the loudest person at the table but you can be the most effective” Says Larvetta Loftin

August 07, 2023 • Larvetta Loftin • Season 5 • Episode 55

We would love to hear from you! Text "BBMFAM" to (312) 300-1300.

Episode 55:

Guest Name: Larvetta L. Loftin

Guest Business: The L3 Agency

Summary Style

EPISODE SUMMARY

In this episode of Black Businesses Matter, I had the opportunity to share my story and discuss how various experiences have shaped me into the person I am today. We discuss my upbringing and family life, and what it was like growing up middle class on the “low-end” in Chicago. We also recounted my first experiences in entrepreneurship and the apprehensions I had while pursuing it as my primary source of income. We also discuss some of the key ways someone in marketing and communications can succeed and the importance of alignment when you are choosing the companies and brands you work with.

If you want to learn more about the host and founder of The L3 Agency, this is the episode for you.

IN THIS EPISODE, I TALK ABOUT…

How would you describe your upbringing? And what outside factors have contributed to the person you are today? When did you become her?
Where do you think this working spirit has come from?
What about your upbringing inspired you to start your own business?
What was your biggest fear going in and how has it changed 20 years later?
In your opinion, what is the most important personality trait/strength someone would need to work in your industry/be successful in your job?
What’s new for season 5?
What self-care practice brings you joy?
Why do black businesses matter and how has that answer evolved since the podcast began?

Stream & Download Black Businesses Matter Podcast NOW for FREE on Apple Podcast, Google, Stitcher, Pandora, and Spotify!

To connect further with me:

Visit my website: Thel3agency.com

Connect with me on Facebook: www.facebook.com/thel3agency

Follow me on Instagram: www.instagram.com/blackbusinessesmatterpodcast/

Connect with me on Linkedin: www.linkedin.com/company/thel3agency/

Be sure to follow our podcast on our NEW page on Instagram. I can't wait to see you join us and take the pledge of #blackbusinessesmatter

Support the show

To connect further with me:
Visit my website: Thel3agency.com
Connect with me on Facebook: www.facebook.com/thel3agency
Follow me on Instagram: https://www.instagram.com/larvettaspeaks/
Connect with me on Linkedin: www.linkedin.com/company/thel3agency
Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #blackbusinessesmatter

People on this episode

Larvetta L. Loftin

Host