“You may need an extra layer here or there to make it all connect for you there is no wrong or right way to do it,” says Samantha Jo

Episode 66:

Guest Name: Samantha Jo

Guest Business: Samantha Jo’s Balm Yard 

Summary Style

EPISODE SUMMARY

In this episode of Black Businesses Matter, I had the pleasure of speaking with Samantha of Samantha Jo’s Balm Yard a Botanica & Apothecary. Samantha details her upbringing noting that she was unable to get to know her father and the history his lineage held. Samantha shared her personal journey, including her quest to reconnect with her father's family in the south in 2020, which led her to discover her Geechee roots. This exploration introduced her to family members who passed down valuable recipes, spiritual practices, and self-care knowledge, all of which served as the inspiration for Balm Yard. She also discussed the challenges she faced during her self-discovery journey.

Samantha details her artistic roots and how that passion informed her educational journey. She is a Columbia College alumni with a degree in Business she continued her studies at the University of Art London. Samantha provides us with information about her non-profit The Aura House which hosted a fundraiser in May of 2023. She gives us insight into some of the upcoming events. 

If you want to learn more about improving your mental health through multiple avenues this is the episode for you. 

IN THIS EPISODE, I TALK ABOUT…

1. What was Samantha’s upbringing like and who was she as a little girl?
2. What is a balm yard?
3. How does she shift communication to speak to the different generations?
4. Do we use church as a mental health tool?
5. What is the Aura House foundation? 
6. Why do black businesses matter?

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To connect with Samantha Jo’s Balm Yard and The Aura House:

Visit their website: http://www.theaurahouse.org/

Visit her website:https://www.samantha-jo.com/

Follow them on Instagram:  https://instagram.com/samanthajosbalmyard?igshid=MzRlODBiNWFlZA==

Connect with her on Instagram: https://instagram.com/isamanthajo?igshid=MzRlODBiNWFlZA==