Black Businesses Matter

Black Businesses Matter is a weekly podcast show on the impact of collaborating and advocating for Black Businesses to drive impact. It is hosted by Larvetta L. Loftin. Founder of The L3 Agency, a full service influencer marketing and communications agency. Hear from investors, thought leaders, supply chain leaders, DEI practitioners and business owners on why engaging minority businesses should be a social responsibility when black businesses are the largest employers of black people. Each episode will provide inspiration and actionable tools to help you become culturally sensitive in growing your business or brand. Each episode are about 30 - 45 minutes in length to help you to pledge to support Black businesses EVERY DAY in EVERY WAY and REIMAGINE #blackbusinessesmatter.

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Black Businesses Matter

“A brand is an emotion, it’s about how you make others feel when you walk into a room,” says Ramatu Kandakai

November 20, 2023 • Season 6 • Episode 70

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Episode 70:

Guest Name: Ramatu Kandakai

Guest Business: Tutu Brand Strategies

Summary Style

EPISODE SUMMARY

In this episode of Black Businesses Matter, I speak with Ramatu Kandakai an MBA holder from Johns Hopkins, who excels in marketing for both B2B and B2C markets. Her passion for marketing trends and personal branding is highlighted by her brand 'mytutucents' and 'Tutu Brand Strategies’. Ramatu has collaborated with brands like Ziploc, Bacardi, and Google+.

Ramatu offers a glimpse into her personality growing up explaining her struggles with public speaking. She states that ‘Club House’ a platform that was released during the pandemic aided her and developed her public speaking skills. Ramatu highlights brands that have created favorite campaigns emphasizing the importance of authenticity and the use of audio when producing an impactful campaign. Ramatu explains the origin of the name of her brand 'Mytutucents' being a combination of her nickname and a play on “my two cents”. Ramatu generously shares her expertise through an insightful ebook, accessible on her website. This resource serves as a guide, delving into the essential elements of crafting a compelling brand story and offering practical advice on articulating one's narrative effectively.

Ramatu has strategically carved out her niche, targeting black women who aspire to amplify their voices and monetize their passions.

If you want to learn more personal branding and the importance of brand story this is the episode for you!

IN THIS EPISODE, I TALK ABOUT…

What was Ramatu like as a child?
What was her favorite campaign?
What does Ramatu think about big brand marketing?
What is ‘Mytutucents’?
How to find her E-Book Crafting Your Brand Story: A Step-by-Step Guide to Stand Out and Succeed"
What brings Ramatu joy?
Why do black businesses matter?

Stream and download the Black Businesses Matter Podcast NOW for FREE on Apple Podcast, Google, Stitcher, Pandora, and Spotify!

To connect with 'Mytutucents' and 'Tutu Brand Strategies':

Visit the website:/www.tutubrandstrategies.com

Follow them on Instagram: http://instagram.com/mytutucent

To connect with Ramatu Kandakai:

Connect with her on Linkedin:https://www.linkedin.com/in/rkandakai/

Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #black businesses matter

Support the show

To connect further with me:
Visit my website: Thel3agency.com
Connect with me on Facebook: www.facebook.com/thel3agency
Follow me on Instagram: https://www.instagram.com/larvettaspeaks/
Connect with me on Linkedin: www.linkedin.com/company/thel3agency
Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #blackbusinessesmatter

People on this episode

Larvetta L. Loftin

Host