Special Episode: AI in the marketing and communications space Artwork

Black Businesses Matter

Black Businesses Matter is a weekly podcast show on the impact of collaborating and advocating for Black Businesses to drive impact. It is hosted by Larvetta L. Loftin. Founder of The L3 Agency, a full service influencer marketing and communications agency. Hear from investors, thought leaders, supply chain leaders, DEI practitioners and business owners on why engaging minority businesses should be a social responsibility when black businesses are the largest employers of black people. Each episode will provide inspiration and actionable tools to help you become culturally sensitive in growing your business or brand. Each episode are about 30 - 45 minutes in length to help you to pledge to support Black businesses EVERY DAY in EVERY WAY and REIMAGINE #blackbusinessesmatter.

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Black Businesses Matter

Special Episode: AI in the marketing and communications space

January 08, 2024 • Larvetta Loftin • Season 6 • Episode 75

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Guest Name: Cle Andrea Hayden and Lori Pelzer
Guest Business: Inked Digital Marketing and Girlgobegreat

EPISODE SUMMARY

In this episode of Black Businesses Matter, I interview Cle Andrea Hayden, Founder and Chief Digital Strategist of Inked Digital Marketing Agency, and Lori Pelzer, CEO of Girlgobegreat, a Professional and personal development company, and GirlgobegreatAI. The discussion delves into AI, defining it as a technological tool with a focus on data collection algorithms. Cle Andrea sheds light on the digital marketing perspective, viewing AI as a data collection tool that is already widely utilized in the industry. She stresses the significance of considering intergenerational experiences in analyzing and adapting to AI. Lori and Cle Andrea share their initial encounters with AI tools like Chat GPT, highlighting their efficiency and integration into their professional lives. Lori explains as an innovator in the coaching space AI provides her clients with the ability to multiply themselves creating a space for efficiency. The two address the fear surrounding AI for black entrepreneurs. Lori advocates for the use of AI as an equalizer, emphasizing its potential to empower black entrepreneurs. Cle Andrea stresses the need for customized adaptation in black businesses to drive substantial growth. Both offer insights into helping business owners embrace AI as a tool, emphasizing the value of trial and education in the AI adoption process.
If you want to learn more about AI and how to incorporate it in your business this is the episode for you!

IN THIS EPISODE, I TALK ABOUT…

AI
How is AI viewed in the digital marketing space?
What were their first experiences with AI?
How to incorporate AI into your business?
How business owners can embrace AI?
How to address the fear associated with AI?
What brings them joy?
Why do black businesses matter?

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To connect with Lori Pelzer
Follow them on Instagram: https://www.instagram.com/loripelzer/
Connect with them on Facebook: https://m.facebook.com/Loripelzer
Connect with them on LinkedIn: https://www.linkedin.com/posts/lori-pelzer-86423054

To Connect With CleAndea Hayden and Inked Digital Marketing

Visit the website: https://www.inkeddigitalagency.com/
Follow them on Instagram: https://

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To connect further with me:
Visit my website: Thel3agency.com
Connect with me on Facebook: www.facebook.com/thel3agency
Follow me on Instagram: https://www.instagram.com/larvettaspeaks/
Connect with me on Linkedin: www.linkedin.com/company/thel3agency
Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #blackbusinessesmatter

People on this episode

Larvetta L. Loftin

Host