“I do believe that with any business- whatever you decide you want to do make sure it’s something you like to do,” says Felicia Cotton

Episode 84:

Guest Name: Felicia Cotton

Guest Business: Xoxoxo Cosmetics 

Summary Style

EPISODE SUMMARY

In this episode of Black Businesses Matter, I speak with Felicia Cotton with founder and president of Xoxoxo Cosmetics. Felicia details her upbringing highlighting her love for all things feminine despite growing up with majority male family members. 

Felicia embarked on her entrepreneurial journey in 2019. Her website went live in February 2020, just before the onset of the pandemic. Operating amidst a time when face masks became a necessity presented its difficulties, particularly as her product centered around lip cosmetics.   Supported by her loyal network of family and friends, who consistently purchased her products and helped spread the word, Felicia navigated the complexities of entrepreneurship. Moreover, she capitalized on the trend of popup shops, which experienced a resurgence during the pandemic. Leveraging this opportunity, Felicia successfully introduced her brand to a wider audience, capitalizing on the evolving landscape of retail amidst the pandemic

If you want to learn more about the process of crafting and manufacturing your own product this is the episode for you! 

IN THIS EPISODE, I TALK ABOUT…

1. What was Felicia like as a child?
2. What is the inspiration behind Xoxoxo Cosmetics?  
3. How did she test her products?
4. What brings Felicia joy?
5. Why do black businesses matter?

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To connect with xoxoxo Cosmetics 

Visit the website: http://www.xoxoxocosmetics.com/

Follow them on Instagram https://www.instagram.com/xoxoxocosmetics2020