“I didn’t know I could be me because I never saw me,” says Yvonne McNair

Episode 102:

Guest Name:  Yvonne McNair

Guest Business:  Captivate Marketing Group

Summary Style

EPISODE SUMMARY

In this episode of the Black Businesses Matter podcast, we sit down with Yvonne McNair, CEO of Captivate Marketing Group, who specializes in designing exceptional events and marketing programs that forge powerful connections between trendsetting consumers, influencers, and the media with your brand.  

Yvonne details her upbringing, emphasizing her love for spelling and English. This love for writing launched her professional career in music PR, where she worked with multiple artists. She learned quickly that PR has its challenges, but she leveraged this knowledge to transition into event production. As a woman in a male-dominated industry, Yvonne shares the unique challenges she has faced, offering invaluable insights into entrepreneurship, resilience, and breaking barriers. She also explores the evolution of the event industry, how technology is shaping its future, and why crafting immersive experiences is essential for brand success

If you’re looking to transition careers, build your brand through live experiences, or gain insight into the future of event marketing, this episode is packed with valuable lessons. 

 IN THIS EPISODE, I TALK ABOUT…

1. What was Yvonne like as a child ? 
2. How she transition from PR to Event production?
3. Event Production Industry 
4. Who is her dream clients? 
5. BBM Brag Moment 
6. What’s next for The Ideal Candidate? 
7. Why do Black Businesses matter?
8. What brings them joy?

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Connect with Yvonne McNair 

Visit their website: www.thecaptivategroup.com

Connect with them on Linked In :https://www.linkedin.com/in/yvonnemcnair/

Connect with them on Instagram:https://www.instagram.com/yvonnemcnair_cmg/