“I just waited for my turn in regards to finding what that unique disruption would be into this industry into this market place,” Says Deida Massey Artwork

Black Businesses Matter

Black Businesses Matter is a weekly podcast show on the impact of collaborating and advocating for Black Businesses to drive impact. It is hosted by Larvetta L. Loftin. Founder of The L3 Agency, a full service influencer marketing and communications agency. Hear from investors, thought leaders, supply chain leaders, DEI practitioners and business owners on why engaging minority businesses should be a social responsibility when black businesses are the largest employers of black people. Each episode will provide inspiration and actionable tools to help you become culturally sensitive in growing your business or brand. Each episode are about 30 - 45 minutes in length to help you to pledge to support Black businesses EVERY DAY in EVERY WAY and REIMAGINE #blackbusinessesmatter.

All Episodes

Black Businesses Matter

“I just waited for my turn in regards to finding what that unique disruption would be into this industry into this market place,” Says Deida Massey

April 21, 2025 • Larvetta Loftin • Season 9 • Episode 112

We would love to hear from you! Text "BBMFAM" to (312) 300-1300.

Episode 112:

Guest Name: Deida K. Massey

Guest Business: Bixa Beauty

EPISODE SUMMARY

In this episode of Black Businesses Matter Podcast we chat with Deida K. Massey is the Founder and CEO of Bixa Beauty; a vegan friendly product line that empowers individuals by celebrating beauty through the richness of cultural diversity, ethical practices, and inclusivity.

Deida shares her inspiring journey, tracing her love for beauty back to childhood memories of experimenting with her mother’s makeup on herself and her cousins. Creative and imaginative from a young age, she initially followed in her grandfather’s footsteps by studying child and family law. While working in the city office, Deida also pursued her passion as a makeup artist, ultimately making the bold decision to leave her job and move to Los Angeles to become a celebrity makeup artist.

The spark for Bixa Beauty came during a mission trip to Zanzibar, where a tour guide introduced her to the Bixa orellana plant,commonly known as the lipstick plant. This moment inspired the launch of her paraben-free, cruelty-free brand.

Deida also speaks candidly about the challenges of entrepreneurship, especially for Black women. She emphasizes the importance of mentorship while highlighting the ongoing struggle to secure adequate funding, despite consistent access to guidance and support.

If you’re passionate about clean beauty, entrepreneurship, or making space for diverse voices in the industry, this is the episode for you!

IN THIS EPISODE, I TALK ABOUT…

What was Deida like as a child?
When did she decide to focus on make up
Bixa Beauty founding.
Importance of mentorship and funding.
BBM Brag Moment
What brings them joy?
Why do black business matter?

Stream and download the Black Businesses Matter Podcast NOW for FREE on Apple Podcast, Google, Stitcher, Pandora, and Spotify!

Connect with them

Connect with them on their website:

https://www.bixabeauty.com/

Connect with them on Instagram:

https://www.instagram.com/bixabeauty/

Support the show

To connect further with me:
Visit my website: Thel3agency.com
Connect with me on Facebook: www.facebook.com/thel3agency
Follow me on Instagram: https://www.instagram.com/larvettaspeaks/
Connect with me on Linkedin: www.linkedin.com/company/thel3agency
Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #blackbusinessesmatter

People on this episode

Larvetta L. Loftin

Host