“I tell my clients, T + F = A. Your thoughts lead to feelings, and your feelings lead to actions,” says Dr. Lakeba Williams Artwork

Black Businesses Matter

Black Businesses Matter is a weekly podcast show on the impact of collaborating and advocating for Black Businesses to drive impact. It is hosted by Larvetta L. Loftin. Founder of The L3 Agency, a full service influencer marketing and communications agency. Hear from investors, thought leaders, supply chain leaders, DEI practitioners and business owners on why engaging minority businesses should be a social responsibility when black businesses are the largest employers of black people. Each episode will provide inspiration and actionable tools to help you become culturally sensitive in growing your business or brand. Each episode are about 30 - 45 minutes in length to help you to pledge to support Black businesses EVERY DAY in EVERY WAY and REIMAGINE #blackbusinessesmatter.

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Black Businesses Matter

“I tell my clients, T + F = A. Your thoughts lead to feelings, and your feelings lead to actions,” says Dr. Lakeba Williams

October 13, 2025 • Larvetta Loftin • Season 10 • Episode 123

We would love to hear from you! Text "BBMFAM" to (312) 300-1300.

Guest Name: Dr. Lakeba Hibbler Williams

Guest Business: Fresh Hope Counseling Center

EPISODE SUMMARY

In this episode of the Black Businesses Matter Podcast, we chat with Dr. Lakeba Williams, Director of Fresh Hope Counseling Center, LLC (FHCC), a multidisciplinary behavioral health practice she founded in 2012 to help individuals and organizations become more adaptable and resilient.

With over 30 years of experience as a Licensed Professional Counselor, Dr. Lakeba is dedicated to supporting clients through trauma, anxiety, grief, and race-related stress. She holds degrees in Social Work, Community Agency Counseling, and a PhD in Adult Education.

Dr. Lakeba reflects on her early experiences caring for her great-grandmother and how those moments shaped her purpose as a healer and leader. She shares the journey of building her practice while balancing family, faith, and professional growth.

In the conversation, she discusses the evolution of Fresh Hope Counseling Center, the frameworks she uses to guide her clients, and the value of taking calculated risks when growing a business. She also reads an excerpt from the book she co-authored with her daughters, offering insight into generational healing and legacy building.

If you’re passionate about mental health, leadership, and creating spaces that inspire healing and hope, this episode is for you..

IN THIS EPISODE, I TALK ABOUT…

What was she like as a child?
Navigating growth as a business owner
Protecting your mental health
What advice would you give to entrepreneurs navigating trauma while trying to build something meaningful?
BBM Brag Moment
What brings them joy?
Why do black businesses matter?

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Connect with them

Connect with them on their website :

www.freshhopetoday.com

Support the show

To connect further with me:
Visit my website: Thel3agency.com
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Connect with me on Linkedin: www.linkedin.com/company/thel3agency
Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #blackbusinessesmatter

People on this episode

Larvetta L. Loftin

Host